Now that I've got a distributor for my film there are a few ways I would like it to be markerted/advertised to the public/my target audience. When media programs such as newspapers/magazines, or TV ads work together, they create whats called word-of-mouth, they do this by organinsing free advanced screeings of films. This is really important for my target audience becasue what their friends tell them is important, if your friend tells you this film is good then your bound to go and watch it. However if the film isnt particularly good/or isnt something that the person who gave the word-of-mouth finds particularly good then the word-of-mouth wont be any good then the film isnt run in cinemas for very long because its difficult to change that view - you'll go to watch the film in a negative light no matter what, so you'll feel negativie about it, but if you hear/read good reviews then the film gets good viewings.
Another way would be to advertise trailers online mainly, becasue thats what teenagers spend most of their times on, so maybe including short or extended clips would be a good idea as well. Trailers are probably the single most cost-effective marketing technique, they could also be played before films are being shown in cinema, cause people that go to cinemas would actually pay to go watch my film.
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